BlueStar Financial Advisers

BlueStar

Business models for financial advisers

Grow your practice into a sustainable business

Partner with an established corporation
Grow your business, with support from Sanlam
Run your business under Sanlam’s FSP licence

BlueStar - Financial Advisers - Business models for financial advisers

Why partner with Sanlam?
Become a BlueStar principal adviser
Become a BlueStar adviser
Talk to us

Why partner with Sanlam?

We are the second-largest financial services company in South Africa and have grown significantly since being listed on the Johannesburg Stock Exchange, demonstrating shareholders’ confidence in us
For over 100 years, we’ve been helping South Africans create wealth by providing expert financial advice and effective financial solutions
Besides South Africa, we operate in 44 other African countries
We work in all four major language regions in Africa (English, Portuguese, Arabic and French)
We ‘live’ our corporate citizenship and are committed to good old-fashioned hard work

BECOME A BLUESTAR PRINCIPAL ADVISER

Get the support you need to succeed

Sanlam will provide you with the necessary skills and support to become a BlueStar Principal Adviser. We run a training programme to equip you with all you need – and you’ll be able to run your business under Sanlam’s FSP licence. Please note that Sanlam is the product and financial services provider, and not the BlueStar business.

Our business model is aimed at the salaried and affluent market segments and consists of a professional and administrative division that provides services to participating advisers. A principal adviser may also take on associates to grow the business even further.

Our business model supports you in the following ways:

This model allows a commission split between the principal and the legal entity which enables the business to receive a pre-taxed income
The legal entity is branded as a separate business under the Sanlam name
Each BlueStar business develops its own client value proposition, ensuring the business is able to deliver on its service promise

BECOME A BLUESTAR ADVISER

Build a sustainable financial planning business

Sanlam can help you build a sustainable financial planning business that offers long-term growth. Our BlueStar businesses offer a distinguished approach to financial planning that benefits your clients, and you as adviser.

You can expect the following advantages when partnering with us:

Leadership
We prioritise the development of our financial advisers, which is evidenced by the career progression and success seen over the years.
Remuneration and reward
We offer a variety of contracts ranging from an employee contract (up to 85% of broker commission with added benefits) to a contract with maximum allowed broker commission.
The philosophy underpinning our remuneration structures is to reward financial advisers through a high-performance culture, in other words the percentage of maximum commission payable is determined by their productivity level and quality of advice, and further incentives and rewards are also provided for BlueStars that perform well.
Working environment
Sanlam Financial Advisers (SFA) has created a family-oriented environment characterised by cohesion, mutual support and the flexibility that enables our financial advisers to maintain a healthy work-life balance.
Based on the financial adviser’s client portfolio, he or she will be supported by various industry specialists as and when required. Our specialised organisational structure also ensures that our financial advisers receive support based on their needs during specific stages of their career.
Development and career progression
Career development is a key factor and we offer several career and business growth opportunities. We have a specialist onboarding support office that will provide assistance and help set up your business, and once you’re set up and fully functioning we’ll focus on helping you to develop your business further.
Recruitment, selection and vesting
Our recruitment and selection process is complemented by an intensive vesting process, which includes a structured training programme for all new recruits.