Balance or fairness: Stories must strive for balance and present all sides of the story. On fairness, the story should be accurate and truthful, and not slant in any way.
Insight, analysis, or examination of the context of the story. This includes the journalist having probed the questions "why" and "how" behind the story.
Originality An idea and/or its importance, originality of subject, originality of execution, initiative, illuminating, surprising news angle.
Relevance and public impact Benefit of the story, includes relevance to community, public service impact, effect on society, challenges and shows value/utility for the reader/listener/viewer.
Reporting rigour References to information gathering, depth of research or number of sources, thoroughness of reporting, new information and factual detail.
Writing and/or storytelling techniques Writing/broadcasting quality, engagement and emotional impact, vivid presentation, compelling/captured attention, structure/architecture, creativity, style or flair, voice, and narrative technique.
